About the author
Chuck McKay
Managing Partner, Wizard of Ads Chuck McKay, Ltd. Four decades in radio - and three decades studying why local advertising fails.
A career in marketing
I've watched good advertising fail for thirty years. Not because the owners were lazy or the agencies were dishonest - but because nobody explained that three completely different marketing problems require three different, coordinated solutions.
Chuck McKay spent four decades in radio as a disc jockey, program director, sales rep, sales manager, general manager, and station owner. As Managing Partner of Wizard of Ads Chuck McKay, Ltd., he applies the science of memory, persuasion, and consumer behavior to local business marketing.
PPC harvests demand. Only mass media creates it. When your marketing lines up with how people actually decide, the whole system starts to make sense.
Other books
- Fishing for Customers and Reeling Them In
- The Referred Customer: Draw More to Your Store with Story-Driven Word of Mouth (with Jeff Sexton)
- The Personality Prescription for Contractors