FAQ

Yes. This book was written for you, not for marketers. If you own a plumbing company, an HVAC business, a roofing crew, a dental practice, a law office, a chiropractic clinic, a landscaping company, or a remodeling business, this is who I had in mind on every page. No jargon. No theory for theory's sake. Just plain explanations of what works and why, and tools that do the technical work for you.

That's the whole point of the book. You don't need a marketing degree or a tech background to run the diagnostics, understand the results, or make the fixes. The interactive tools do the heavy lifting. Your job is to read the chapter, scan the code, and follow the specific answer the tool hands back to you.

Because most marketing books hand you theory and leave you to figure out how to apply it to your business. This one hands you a diagnostic instead. You scan a code, enter your own business data, and get back a specific, actionable answer for your situation, not a general principle you have to translate yourself. Reading about a strategy and executing it are two different things. This book is built to close that gap.

If you're a proprietor-owned local service business, almost certainly yes. The framework is built on how AI recommends businesses and how customers remember and choose them, which doesn't change much from trade to trade. If you're not sure your business fits, email me at Chuck@AIMFrameworkBook.com and I'll tell you honestly.

Twenty-five QR codes are embedded throughout the book. Roughly half link to short training videos that show the concept in action, often with real case studies. Roughly half link to interactive tools that work with your own business data and hand you back a specific answer. You're not just reading about the strategy. You're executing it as you go.

12 lead to on-demand training videos: demonstrations, case studies, and stories that bring the chapter's concept to life. 13 lead to interactive Internet-based marketing tools built around each chapter, from an AI visibility check in Chapter 1 to a full personal A.I.M. summary in Chapter 12. Every code takes you straight to the content. No hunting for a website, no separate login required to get started.

You can read it straight through if you want. But the codes are where the book stops being something you read and starts being something you use. I'd encourage you to scan at least the tool for whichever chapter is bothering you most. That's usually where the most useful answer is waiting.

Yes, they're free. The very first (Will AI Recommend You?) can be run without registering. Once you register, every other tool and all the training videos are available to you, whether or not you're working through the book at that moment.

You can read a chapter on a lunch break. Running a tool usually takes less than a minute. Most readers find at least one thing they can fix within a week, often in the first three chapters.

No. You need to understand three things:
1. Whether AI can find your business,
2. Whether you're showing up when a buyer is ready to act, and
3. Whether enough people already remember your name before they search.
The book explains all three in plain language. You don't need to understand how the technology works to use it to your advantage.

When someone asks ChatGPT, Gemini, Siri, or another AI assistant who to hire for a plumbing repair, a roof replacement, or a chiropractor nearby, that AI gives an answer. It recommends someone. If your business isn't structured in a way AI can understand and trust, it recommends someone else, and you never know the customer existed. This book teaches you how to become the business AI recommends.

The specific AI tools will keep changing. What won't change is how human memory and buying behavior work. That's what the A.I.M. Framework is actually built on. AI visibility is layered on top of that foundation, not a replacement for it. That combination is built to hold up whether or not the technology looks the same in five years.

Google isn't the whole game anymore. A growing number of customers are asking AI assistants directly for a recommendation and taking the answer they're given. Ranking well on Google doesn't automatically mean AI can find you, understand you, or trust you enough to recommend you. Those are different questions, and this book addresses both.

Hardcover, paperback, and Kindle. All three editions are in color.

The book will be available on Amazon starting Monday, September 28. For pricing details and the launch week window, see the Launch Week page.

Not at launch, but it's been recommended and is something I'm considering. If that matters to you, let me know at Chuck@AIMFrameworkBook.com.

Yes. The Tools are free whether you buy the book or not. It's a good way to see whether the framework applies to your business before you buy anything.

For a short window right at launch, the Kindle edition is available at a steep discount - 99 cents rather than $10.95. It won't stay that way. Full details, including the exact dates and what happens to the price afterward, are on the Launch Week page. The hardcover sells for $39.95. The paperback for $24.95. All three editions are printed in color.

Monday, September 28.

Only the Kindle edition. It will return from its promotional launch price of $0.99 to its regular price of $10.95 after launch week - September 28 - October 2.

I'm a Managing Partner of the international Wizard of Ads ® marketing organization. I've spent 30 years helping proprietor-owned local businesses get found, get chosen, and get remembered. My work has been covered by the Washington Post, the Pittsburgh Post-Gazette, the Minneapolis Star-Tribune, Billboard, and Jewelers Circular Keystone, and I've made my case on ABC, CBS, FOX, and NBC. This is my fifth book on local business marketing.

Yes. One case study in the book documents a local business that grew gross sales by 543 percent, not by spending more on advertising, but by spending it in the right order, on the right message, aimed at the right people. You'll also find advance reviews on the homepage from business owners and executives who read the book before launch.

Email me anytime at Chuck@AIMFrameworkBook.com. I read and answer these myself.