Interactive Tools

Enter your business name, location, and category. The tool checks whether AI assistants - ChatGPT, Gemini, Siri - surface your business when a potential customer asks for a local recommendation in your category. You get a plain-language verdict and the specific reasons behind it. Most owners are surprised by what they find.

ChatGPT, Claude, Perplexity, and Google's AI Mode each form their own picture of your business. The Reputation Checker queries all four engines and reports exactly what each one knows about you: your name, location, category, services, reputation signals, and whether it would recommend you to someone asking right now.

Enter your website URL. The tool evaluates your site against the four trust risks that cause ready buyers to leave without contacting you - unclear messaging, missing social proof, weak calls to action, and a homepage that answers the wrong question. You get a scored report with prioritized fixes, not generic SEO recommendations.

Paste in your tagline, homepage headline, or who we are statement. The tool evaluates whether a first-time visitor can understand within seconds what you do, who you serve, and why they should choose you. Most local business messaging is written for the owner, not the customer. This tool gives you the outside-eyes perspective you can't give yourself - and returns rewritten language you can use immediately.

Enter your website URL. The tool checks every page for the schema markup, entity signals, and structured data that AI systems use to identify, trust, and recommend local businesses. You see exactly which pages pass, which fail, and what each failure costs you in AI visibility. Most local business sites have significant gaps their owners have never seen.

Enter your business name, address, and phone number. The tool checks that information against the major directories, citation sources, and data aggregators where AI systems look for confirmation. Every inconsistency is flagged, with the highest-authority sources identified first. Without a tool, this audit takes hours. This takes seconds - and the results are almost always eye-opening.

Enter your business name and location. The tool pulls your review data across Google, Yelp, and Facebook - total count, average rating, recency, owner response rate, and the ratio of detailed reviews to one-liners. It scores your profile against what AI systems and ready buyers consider a trustworthy review footprint and flags specific weaknesses. Most owners think they have good reviews. This shows you what the AI is actually seeing.

Enter your business type and location. The tool reveals the invisible demand already flowing through your market: estimated monthly searches for your services, the high-intent phrases customers are actually typing, and your High Cotton Moment - what capturing just 5x more of that existing demand would mean. Most local business owners dramatically underestimate how many people are already searching for exactly what they sell.

Enter what you're actually spending and what you're actually getting from your PPC. The tool calculates your cost per lead, cost per acquired customer, and return on ad spend - then delivers a verdict: your PPC is profitable, marginal, or broken. If it's broken, it points to the specific number most out of line: your cost per click, your conversion rate, your close rate, or your customer value.

Enter your advertising budget, market, and the media channels you are currently using or considering. The tool calculates your estimated reach and frequency across each channel using pre-loaded market averages - overridable with your actual rate card data. When your plan produces insufficient frequency, the tool doesn't just flag it. It walks you through consolidating your spend until the numbers actually work. Most local advertisers are spreading their budget too thin to make any channel effective.

Paste in an existing radio or audio ad script and the tool scores it against the structural elements that make ads stick - hook, story, call to action, brandable chunk, first and last mental image. It identifies what is missing or weak and returns specific rewrites. If you don't have an existing ad, the tool builds one with you from scratch using the chapter's framework. Either way, you leave with a better ad, not just a better understanding of what a good ad looks like.

Analyzes where your business sits on the Exposure → Familiarity → Recognition → Comfort → Preference → Market Share chain compared to your best-known competitor. Measures the gap between your advertising history and the familiarity leaders in your market.

Answer a series of questions about your website, paid search, and mass media presence. The tool evaluates your business across all three pillars of the A.I.M. Framework and delivers a personalized diagnosis with your weakest pillar identified, specific gaps explained, and prioritized action steps. This is the tool that synthesizes everything into one clear picture of where to focus next.