Chapter 4: Got Evidence?

“Best in town” and “trusted since 1995” sound confident, but they’re claims with nothing behind them, and neither a skeptical customer nor an AI system will take your word for it. What actually gets you recommended is evidence: a license number, a specific outcome, a review that names the real problem you solved. This chapter shows you how to find the credibility you already have and put it where it can finally be verified.