Chapter 10: Reminders Build Memory

You didn’t calculate three times four just now, you remembered it instantly, and that’s precisely how a customer ends up remembering your name before they ever need you. Most future customers aren’t searching yet, their problem hasn’t happened, so being found in the moment isn’t enough on its own. This chapter shows you how frequency, delivered consistently over time, builds the kind of memory that’s already there the day the need finally arrives.