Owner
Team Dames ReMax
Forty years ago in business we thought of local advertising’s purpose was to move product. That was it. And truthfully, that’s still important to many advertisers.
But we’re learning that over the long-haul familiarity is as important as persuasion.
Chuck McKay’s new book, “The A.I.M. Framework for Local Business Marketing,” clearly explains the difference, and how to align both objectives into an advertising strategy that pays off today, and for years to come.
And, although he opens with explanations of how AI affects the promotion of your business, McKay goes on to focus on how to also make both Pay-Per-Click and Mass Media pay a handsome return on your advertising investment.
This book removes the guesswork through real-world illustrations of how your advertising will be remembered. And, without guessing, of how your marketing budget can best provide a solid ROI.
“The A.I.M. Framework for Local Business Marketing,” is a must-read for today’s business owners.