Justin McCullough, CEO, RocketLeap
Most local business marketing is treated like a collection of tactics; The A.I.M. Framework makes the far more useful distinction that building credibility, capturing existing demand, and creating future demand are three different jobs that must work as one system.
With 30 years of experience driving growth for companies I especially appreciated the emphasis on clarity and evidence. Being good at what you do isn’t enough if customers and AI can’t quickly understand, verify, and trust it.
For owners tired of spending money on disconnected marketing activities that don’t grow their business, this book provides a practical framework for identifying what’s missing, where the system is breaking down, and what to fix next.